Is it framed to appeal to a specific industry or title? This may reveal what demographics your competitor is targeting specifically in their LinkedIn campaigns and how they might be filtering their audience. Next look at the copy or description on the ad. Knowing the format will also allow you to figure out if their campaign objectives are for video views, post engagement, website visits, or lead generation. Are they just plain text and image posts or do they contain more rich media such as videos or carousels? When creating LinkedIn ads, you are only able to use ad formats for certain campaign types. If your competitor does in fact show ads, first take notice of the formatting of the ads that you see. These type of risks are often where you can find the largest growth opportunities. Whatever you do, don’t be afraid to try something new just because your competitor isn’t doing it either. It might even be possible for you to set your bids to the minimum allowed and still get a steady flow of traffic. With less competition from other technology providers, your ads are more likely to draw attention. If you look at your competitor’s page and do not see any LinkedIn ads, it is a clear indication that this where you should consider putting a chunk of your ad-spend. Take note of these items that may act as major clues into what tactics are working for your competitor’s and where they can be improved. Now that you know where to find your competitor’s ads, you have to know what to look for to gain actionable insight. What To Look For When Viewing Competitor’s Ads Voila! You should now see a complete list of the company’s active LinkedIn Ads.Click the tab that says “Ads” at the bottom of the menu. #LINKEDIN CAMPAIGN MANAGER UPDATE#View the menu on the left hand side of the update feed.Simply search and view any company page.For those who have yet to discover this feature, here is where it is located. This is part of the social network’s attempts to offer more transparency and better overall experience to end users. One major component of the newest LinkedIn update is the ability to see any company page’s advertisements directly on their profile. In this case, all current assets, configurations, and history are permanently deleted.New LinkedIn Update Allows You To See Your Competitor’s Ads Also, you can choose to delete an app by clicking the Uninstall. All existing assets, configurations and history are preserved when you reinstall an app. The app will be unavailable for all users during the reinstall. Selecting the Reinstall icon will force you to go through the entire configuration process again. Warning: To modify configuration settings, navigate to Apps, select your app, and click the Configure icon. The app is now installed and can be configured by navigating to the Apps list ( Settings > Apps, under the Platform Extensions section). Confirm your credentials and click Accept to grant permission for the app to communicate with Eloqua on your behalf. #LINKEDIN CAMPAIGN MANAGER INSTALL#
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